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Is blogging your wedding business a step too far?

One for the wedding business owners today… As I write blog features for English Wedding I often find myself visiting websites of jewellery and cake designers, wedding venues and stationers, wedding bands, caterers and make up artists. You’re all on facebook; most of you are on twitterit’s amazing how the way we promote our wedding businesses has changed.

Aside from wedding photographers who usually do blog, it seems to me the last step in the flurry of social media activity required from a wedding business these days is a business blog. Could it be that we’re all so time-pressured now a blog would be a step too far?

How wedding businesses will use social media in 2012

Think back five years or so: we were all doing the same things, weren’t we… if you’re anything like me your wedding business keeps you busy from dawn till dusk in the peak wedding season, and then when it gets a bit quieter you’re still busy promoting your business via the wedding magazines and any other way you can think of.

Essentially, making your wedding products takes up a lot of time. Running a wedding business is a lifestyle more than a simple job. And the demands of twitter and facebook – even Pinterest – came on top of everything we already had on our to do lists… everyone was doing it; it’s difficult to take the decision not to, right?

But blogging? It seems a lot of wedding businesses either haven’t considered blogging, or have seen it and thought “no way, I need to sleep sometimes!” Is it worth blogging your wedding business then, or can you really afford not to?

My thoughts in favour of wedding business blogging –

  1. A blog is a great way of showcasing your latest news / designs / events without having to update your website
  2. Blogging needn’t take up the time you think it will. I write my wedding calligraphy blog in advance: writing posts for a day, four times a year or so, and scheduling them as updates. Four days a year, in total!
  3. Google is taking more and more notice of regularly updated sites – ie blogs. If you’re not updating your website regularly, blogging will bring you traffic
  4. Blogs are a networking tool as well: you blog, you comment on someone else’s blog, they comment on yours, you do this more and more and widen your internet reach – and now Google is looking at interaction and social search when ranking sites too
  5. Time management is key: could you use some of the time you’re spending on twitter and facebook to update a blog instead?
  6. Beginning a blog isn’t as hard as you might think. And it can be free – visit WordPress.com when you have 10 minutes free and just try it!

Against wedding business blogging

  1.  If you’re getting enough orders / earning enough money and you don’t foresee this changing any time soon, there’s no need to try and improve things by blogging
  2. If you struggle to manage your time and your social life or family life is suffering, it’s probably more important to give yourself some ‘me time’ than get into the habit of swearing at WordPress
  3. Some people are really nervous about blogging. If you find the idea stressful, now isn’t the time. You probably use facebook already – it’s another way to promote your business in the same constant, fast-moving way as a blog.

What do you think?

Do you have a wedding business blog? Are you considering writing one? If you have an opinion on the subject, or a question for me about blogging a wedding business, don’t be shy – share your thoughts by commenting below 🙂

I have a guide to blogging a wedding business due for publication soon – sign up to English Wedding blog updates so you won’t miss the launch date.

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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26 COMMENTS
  • Philosophy Flowers
    8 years ago

    Great little article. As a wedding florist looking to grow our business social media is the obvious step for engaging with and reaching out to potentially new clients. Our aim isn’t to turn every visit into a ‘sale’ but to generate interest and passion for the thing we are passionate about ourselves. By offering our counterparts, friends and prospective clients as much information as possible we hope this will help to build a great on-line presence and also to create regular visitors to our site and facebook / twitter profiles.

    We blog to keep people who visit our site (who are not aware of our facebook page etc) in the loop with our latest news and projects. Although it can be difficult to create regular captivating content when your websites primary purpose is not a ‘blog’ it shows anyone visiting that you are active in the industry and regularly update your site. Of course, it helps if your blog is attached to your main website!

    After all if you walked past a shop front that hadn’t changed for 6 months you probably wouldn’t go in.

    Rebecca @ Philosophy Flowers

    • Claire
      8 years ago
      AUTHOR

      Absolutely, Rebecca – you make a great point there. (Off to check out your blog right now 🙂
      Claire xx

  • Nicola Pearson
    8 years ago

    This is a really good article. I actually have two blogs, other than my website, one for fine art photography work that I love doing and just really blogging my upandcoming photography work, I started it when i started my business last year. I just recently started a wedding only blog, so thats for putting my wedding & engagement work on there and also writing about other things that interest me in the wedding industry that i think brides may be interested in because I am like wedding trends, flowers, wedding photography etc. I agree with Rebecca above in that its about passing on something that you are interested and generate interest in other people as well be it brides or other suppliers or just a browser. Letting people know about the work that you are doing. I think its part of the overall plan, as well as Twitter, Facebook and networking.

    Nicola
    secretgardenphotography

  • Nicola Pearson
    8 years ago

    Lovely article. I have 2 blogs, apart from my website, i think its essential to letting people know what work you are doing & engaging with potential new clients. I have a fine art photography blog where I put all the work & what I am currently doing & I set this up when I started setting my business up last year. I also have set up a wedding blog which is where I will be putting wedding & engagement work & also looking at other suppliers & issues like wedding trends, flowers, advice for brides because it interests me too.

    Nicola
    secretgardenphotography

    I think that both your website and blog are essential to creating a consistent image to potential clients & its a way of them finding out a bit more about you too.

    • Claire
      8 years ago
      AUTHOR

      Thanks Nicola. It’s a good idea to have a separate blog for more creative work that doesn’t necessarily relate to the wedding side of things too. I wonder how many other people do this.

  • sarah
    8 years ago

    I was really interested to read this article as I seem to be spending an increasing amount of time blogging and then tweeting and facebooking links to my blog!
    I’m fairly new to social media but I’m amazed by the potential of all the tools and information we now have at our fingertips. One of the refreshing things about blogging and tweeting is how supportive others in the same ‘communities’ will be, sharing ideas and experience.
    There’s only so much that can be done online though, and I hope to emerge from behind the screen soon,do some legwork and meet real people in addition to the great connections made via social media.

    • Claire
      8 years ago
      AUTHOR

      Thanks for your comment Sarah. It can be quite a revelation coming out from behind the laptop and remembering the real world! I spent two laptop-free days this week, it’s great to keep that perspective! Good luck with your blog 🙂

  • Another Great post Claire!
    I have to say I am a massive advocate of blogging … starting a blog transformed my business at a time when I couldn’t afford to update my website to a more google friendly version.
    I have to agree though .. scheduling in blogging and being organised is essential as otherwise it will take over your life and you find yourself stressing that you haven’t blogged because you’ve had too much ‘real’ work to do. ( To be fair though even so I do find myself occasionally getting up half an hour early because I’ve forgotten to schedule something! )
    My faith in my blog was really cemented at the weekend when I exhibited at a wedding fair and virtually every other person I spoke to had said they’d already seen the blog and loved it … I was chuffed to bits!

    So yes the pros outway the cons in my opinion!

    • Claire
      8 years ago
      AUTHOR

      Wow Nikki – that’s a great argument in favour of blogs. I have to say my blogs transformed my business too (not including English Wedding!). It’s definitely the cost-effective solution to promotion, but yes, being organised is everything!
      That’s lovely to hear all the fair visitors had seen your blog. Well done!

  • Rachel Drewer
    8 years ago

    Hi Claire, great to read your post about blogging! I have just started a blog about my bespoke millinery business on my new WordPress website – I enjoy sharing details about my products and service with readers to give them a fuller, richer picture of what I do. And if it’s good for SEO then more’s the better! Thanks for sharing, R x

    • Claire
      8 years ago
      AUTHOR

      Thank you Rachel, and I love your blog! It looks great – that’s something I haven’t really mentioned, but yours has reminded me: a blog can make a fabulous impression with striking imagery. Love it 🙂

      • Rachel Drewer
        8 years ago

        Thank you Claire! Great to read and all of everyone’s experiences and tips – thanks for sharing! R x

  • I totally agree with Nikki. I was in the same position at a wedding fayre last weekend, where a lot of the brides there had read, or at least heard about my blog. I had an interesting post on choosing your venue the day after the fayre and told the brides I met about it. The next day I noticed that quite a few people had found my blog by googling it. A blog is a great way to say more than you can on twitter or facebook (without driving your customers mad)

    Having said all this I’m friends with a very successful PR guru who swears by using twitter alone!

    • Claire
      8 years ago
      AUTHOR

      Thanks Sara – again, that’s lovely to hear! I think a blog can set you apart from the competition as well (not that you need it!)
      I’m impressed by your PR guru friend. I think twitter alone would drive me up the wall… haha.
      Claire xx

  • Julie Dawson
    8 years ago

    Great article by the way. I agree with the others that blogging seems to be the way to let your clients and prospective clients you know what you are talking about. It is stressful trying to keep it updated and yes word press sometimes drives me to distraction but I do believe that readers do see your personality and expertise.
    For wedding planners I do think it is probably essential to at least post your news and weddings to show what you are spending your time doing. I think Kelly from Boho did a survey and asked Brides if they would book anyone who did not have a blog and a high percentage said no! They perceived as a platform to show their expert knowledge base. By the way I do love your blog Nikki!! x

    • Claire
      8 years ago
      AUTHOR

      It’s nice to hear from different types of businesses. Hello Julie! I agree, it’s very important for wedding planners to blog – again it’s about sharing a passion as well as giving advice.
      I know we’ve chatted about Kelly’s survey and I always wonder if the results are skewed because the respondents were already blog readers… there are brides and grooms who don’t read blogs who would probably respond differently. Having said that, as the big wedding blogs (Love My Dress as much as Boho Weddings) grow and grow, I think it will become more and more important for businesses to blog as well. There’ll be a bit of a trickle effect I think!
      Julie – your blog really stands out to me and I always use it as an example of how it should be done! It’s one of my top 5 blogs for sure 🙂

  • Steven
    8 years ago

    As a photographer a blog is a great thing to have alongside my main website. It can be a little more generic and personal thant the website itself and gives potential clients a chance to get a better picture of me as a person. I love to shoot things other thatn weddings and share what I do.

    • Claire
      8 years ago
      AUTHOR

      Thanks Steven, and yes – it’s a great platform for potential customers to get to know you a little better. I love those pics from Hayley and Shane’s wedding! And there’s one of your ‘random favourite pics’ from St George’s Hall with the statues / plaques on the wall – that’s great!

  • As you said i really think blogging is the key to Google success these days. With so much emphasis on new content blogging can really boost your rankings. I do however think blog owners make one big mistake and that is blogging for the sake of it. If the content is low quality then dont update your blog. If you have something unique and interesting for the readers then blog about it. As a photographer that is pretty easy for me and sharing latest images is great for clients to view.

    • Claire
      8 years ago
      AUTHOR

      That’s a great point too – yes, blogging a half-hearted “filler” post can do more harm than good. I try to lead all my calligraphy blog posts with an image of recent work (it makes it easy to know what to write).
      I have a question if you’re still around: your blog doesn’t give any indication of your name – is that a conscious decision?
      Ooh – I wonder if my calligraphy blog even does! There’s a thought…
      Claire x

  • Great post! We have started a blog on our newly revamped website and schedule our posts to publish once a week. I have some unused ones ‘in the bank’ ready to go so I don’t feel the pressure to write if I have nothing of any interest to say. Sometimes I just don’t have the time or feel the inspiration and motivation required to write a relevant post, that’s why scheduled publishing is a godsend!x

    • Claire
      8 years ago
      AUTHOR

      Thanks Laura,
      I have to admit I schedule posts for English Wedding during the week.. this week being a rare one where I’m typing each post as it goes live. The more often you blog, the more important it is to have a few ready to go! I wish I had some today!!!
      Claire xx

  • Modupe
    8 years ago

    Yes, blogs are totally the way – but since my relaunch 2 weeks ago, I haven’t gotten round to starting one up! I was meant to start today but got waylaid *sigh*. I’m also a bit scared of starting and then not really continuing, especially as I spend time writing another wedding blog (and I’ve only done successful scheduling once).

    I love your stuff by the way Claire and I’m still rereading and rereading your marketing book – yes, you mention the importance of blogging there too 🙂

  • I think it is sometimes really hard to keep facebook and twiteer upto dat let alone a blog as well. Aslo a blog is a lot different to facebook in the fact you have to have better and longer content on it. However you cant beat a blog to bring in customers and interest to you business and also promote your work. We have just finished creating our new website and are thinking how best to blog to customers etc. Will probaby just intergrate into the main website!! Anyway I really love your blog and the articles are always fantastic!!

  • Melinda Fargo
    8 years ago

    I run two blogs. My alter-ego personal blog, HerMelness Speaks…Out (an opinion blog) and my business blog for The Gift of Words Ltd, which is more authorial.

    One of the things I was adamant about, though, when I was deciding whether to business blog is that it also had to be a reflection of me…and not just a vanilla set of words promoting and selling. I write meaningfully or share an opinion and, sometimes, tie in an offer or promotion.

    People buy from people…and if they have a real sense of who you are and the journey behind the business this garners trust and a more loyal customer.

    This is what I have found in any case.

    Very interesting article.

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