A new year really makes you think, doesn’t it? It helps you reflect on what you should be doing better, and plan for the next twelve months. And I’ve been pondering the big things – well, for me. Here’s one I had to get off my chest!
English Wedding – an independent blog
Independence is massively important to me, and to my wedding businesses as well – and you might think that’s not the wisest business choice. It’s not the biggest earner for my blog. But is English Wedding Blog a business? I’m not even sure I want it to be.
It’s a passion – my blog exists because I love writing it. I love meeting all of you and hearing what you have to say about all things wedding. It’s a responsibility as well – I’m driven to get as much exposure as I can for my blog sponsors. But it’s not my day job – I love being a calligrapher too much to ever consider giving it up. The blog is something that keeps my inner workaholic very happy indeed!
I like to compare my independence to an independent record shop or label. I grew up on indie music when bands were battling furiously against the likes of EMI; listening to my idols talk about not selling out, keeping their principles. And that stuck with me: my ambition isn’t to get rich or famous. For me success means creating something that I can feel proud of – and knowing you’re reading what I write is pretty damn amazing. Being able to share real weddings, inspire brides and help promote good wedding suppliers really does make me proud.
But inside, I really don’t see my blog as a business. It’s not for money. My ambition isn’t to compete with Love My Dress and Rock n Roll Bride. I’m here simply to keep doing what I love. Maybe to watch that change and see where life and the blog takes me. But it’s so important to me to do that my own way. I could try to be a big blog – but I’d rather be an independent wedding blog. And that also means saying a bit more about what I really think. I want to be nice, but I want to be honest about bad things! Is that wrong?
I don’t like everything about weddings
For me, a big part (advantage? disadvantage?) of my independence is having little to do with wedding magazines. I understand why other bloggers are writing for them, being featured – but (as many of you know!) I have a few personal ‘issues’ with wedding mags. And it’s a conscious decision to avoid any involvement with them. I’ve never tried to write columns or features for the magazines – it could double my readership and more… but it would feel wrong.
The same goes for wedding fairs. While most of the big blogs have a presence at big shows – Rock My Wedding and Staggered went on a bus tour this year I believe – it’s not for me. Wedding fairs are big business. I’ve been bitten, as a wedding business: taken my calligraphy and paid hundreds for the privilege. Been promised the world and gone home with nothing but sore feet. So English Wedding Blog isn’t going to wedding shows any more either. It’s just not me!
Am I shooting myself in the foot?! Not really. If I wanted this blog to be read by millions, I’d try and ingratiate myself with the right people. But English Wedding has to feel right for me. I’m not into big business, networking, or the whole cycle where advertisers pay a fortune and get nothing back for it. (Yes, I have sponsors on my blog. They get a hell of a lot more than just an ad. Showcase link)
Independence, freedom and saying no
My independence is really precious to me. Leaving my old marketing job (7 years ago now) and being self employed means the world. Freedom is everything. Choosing who I work for, what I do on a day to day basis, saying no to the wedding tv companies who try to get a freebie plug on here for the latest horrific wedding programme – it’s more important than I can say.
Is there a conclusion to this blog post? Not particularly – it’s just something I feel defines English Wedding. It’s something I strive for; and I don’t always get it right – but it’s becoming a clearer focus in my mind.
English Wedding won’t change. Independence drives me, and I admire anyone who has that independent streak inside them too: whether it’s in planning a wedding your way, or in running a business and striking out bravely on your own. Be proud of yourself, stick to your principles and love what you do.
I’ve met some very inspiring people over the past year. You have opinions and you’re not afraid to say what you really think. As a wedding blogger I think it’s about time I got mine out, don’t you? I have a mega blog post coming up about the wedding industry. Watch this space.