Is your wedding business stuck in a rut?

Mine is. There you go – let’s start a blog post with a confession! My wedding calligraphy business is going well, I love the work but… there’s something missing. Is anyone else out there looking for a bit of creative inspiration to inject into their work?

I’ve spent the day with two friends who inspire me – and I’m going to make my New Year’s Resolution now. I know it’s a bit early (but the pagan side of me says the first of December is surely something a bit new-yeary in the calendar). I’m determined to branch out a little.

So – wedding calligraphy is the most wonderful job in the world. It’s creative and pretty and I meet lovely people who appreciate my work. Lots of nice boxes ticked and a smile on my face, and theirs! I still feel I want more though.

How do you know when it’s time to get your business out of a creative rut?

  • you know you can do more, but just don’t seem to have the time
  • you admire others’ designs and creativity and wish you could be like them
  • you feel quietly satisfied with what you do, but not thrilled or surprised by what you achieve
  • financially, you’re ok: you can afford to take a day or two off and experiment with something new

Am I the only one? Have you been in a rut with your wedding business? Climbed out of one?

My New Year’s Resolution

It’s time to get creative. My friend Nia is playing with beautiful lettering and word art, which I love. My friend Jo has set up a little base for her wedding business in a beautiful new home – it’s a gorgeous space full of pretty things, full of potential for projects and creating stuff. Just by being with these two I’ve decided on my new year’s resolutions:

  • I’m going to make big, exciting, colourful calligraphy art
  • I’ll experiment with textures and sparkles and have lots of fun
  • I’m – ooh! not sure about this yet… I’m thinking about an Etsy shop to sell little versions of my work outside the UK.
  • It’s playtime.

I’d love to hear your experiences of being in a rut and getting out! Or if you’re in a similar situation, do you have an escape plan? Please share – I’m really curious about anyone else’s stories!

Lots of love,

Claire xxx

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



  • Laura {Babb Photo}
    9 years ago

    I was feeling really stuck in a rut a while ago and I realised that I hadn’t done anything creative for fun for ages. I also really missed working to a brief so I started a little project I call Explorer Club ( where I set monthly creative assignments and there’s a little group of people who all join in then report back at the end of the month, where I blog the results. It’s been really good fun.

    Our November project was to curate a museum of things that inspire you and December’s project is to take or create an image that sums up Christmas to you. You should join us! x

    • Claire
      8 years ago

      This is great, Laura! I’ve just left a little comment on your blog so won’t waffle here. Love that image as well…. like smokey magic behind the flower head (if it’s a flower head!) xxx

  • Belinda McCarthy
    8 years ago

    When I feel a bit stuck in a rut, I try and book in a bit of training with another photographer whom I admire. It doesn’t have to be wedding photographer; it’s just an avenue to looking at things in a different way, from another’s perspective, and taking on new ideas and approaches. I inevitably come back refreshed and full of ideas for my own business! I think many of us who work alone can be at the mercy of stagnating, due to missing the opportunity to collaborate with others and bounce ideas off them – so a bit of training is just the job for me.

  • Alison Wren
    8 years ago

    If I’m stuck, I like to try a different creative activity. So when I was struggling for wedding papercraft ideas, I would have a go at a new recipe or buy a load of flowers and create an arrangement. It’s really good to take a step back and review your business as it’s so easy to get into a rut.

  • Hey Claire!

    Thanks for this, I think it can be tricky to get out of a rut, yet really easy to get into one. It seems odd, but I’ve found discipline to be really helpful when it comes to creativity and business… I’m a big fan of a blogger called Michael Hyatt – He’s got interesting thoughts on Business and creativity (specifically book writing, but applies wider too!)


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