How photographers use wedding blogs

I haven’t written a wedding business advice post for a little while – but over the last few weeks I’ve been helping friends with business advice here and there, and I thought I’d share with you today.

Every time I’m asked for advice about running a wedding business, I think, “I’ve been through that”, and it means I can help. I’m sure very many of us running our own businesses can identify with the same issues and dilemmas, so I’m going to try and use the blog to share my advice with everyone.

Wedding blogs – what’s that all about?

I was asked this question today, by a photographer I know via twitter. It’s funny: I live in a little bubble where blogs are the centre of everything I do, and it’s so easy to forget that the blogging phenomenon is still relatively new to the UK. Of course, this applies to brides and grooms as well as to wedding businesses. So it was a great question to be asked, and really got me thinking.

Wedding blogs are for brides and grooms to get inspiration

That’s the main one. The bloggers are all here to write about things they love, from the latest letterpress invites to button bouquets and wishing trees. Brides and grooms want to see ideas they can use, and they want to see other brides and grooms, and real weddings especially – which is where photographers come in.

The wedding blogs are also popular with a particular market segment, if you like: those brides and grooms for whom photography is a very important part of their wedding day.

Wedding blogs are a place to promote your business

This works in a few ways: simply by commenting on blogs you can get a link back to your site every time – dead easy, quick and a nice thing to do (note: only say nice things – we, and our brides and grooms are real people with feelings).

For wedding photographers, getting a wedding featured on a top UK wedding blog is as good as getting a wedding featured in a wedding magazine was ten years ago. The blogs are huge now – and you’ll also see a spike in your web traffic, especially if one of your weddings makes the big time with one of the top three: Love My Dress, Rock n Roll Bride or Rock My Wedding.

Sponsoring a wedding blog can be expensive, but the benefits are 1) a constant presence on the blog’s sidebar will encourage a few brides and grooms to visit your website and 2) affiliating your brand with a blogger will help you establish or build on your brand image. Most bloggers will also write a ‘sponsor introduction‘ post when you sign up as a sponsor, which will help with your website traffic as in the paragraph above.

If you’re a wedding supplier but not a photographer then you’ll also have the option of a sponsored feature on a wedding blog. This is an opportunity to showcase your latest product, launch a new collection, tell the world that your business is the bee’s knees, or run a competition. A sponsored feature on a wedding blog can cost anything from £50 to £300 and more.

Comments help build a supportive wedding blog community

There’s a lovely community aspect to wedding blogs too – and if you’re new to blogging, you’ll soon learn that this applies to wedding business blogs as well. Look at the top UK wedding blogs, and you’ll see certain blog posts get plenty of lovely feedback in the comments at the end of each post. (Great examples: Rock My Wedding blog, Marianne Taylor’s photography blog, and Tobiah Tayo’s wedding blogs.)

If you comment on someone’s blog, more often than not they’ll return the favour with a nice comment on one of your blog posts. Now, while the links you’ll get back to your website by posting a comment aren’t worth much, having lots of comments on your blog posts does help with your search ranking. It’s also just nice – to spend half an hour reading blogs, admiring the pictures and complimenting people always makes me smile!

Wedding blogs will help you reach different clients

As I mentioned above, wedding blogs tend to attract those brides and grooms for whom photography is one of the most important things in their wedding. The bigger wedding blogs will feature at least one real wedding every day; the likes of Rock n Roll Bride feature 2 or more, daily. Shift your perception slightly: consider the photography-loving couples as a distinct market segment you could target.

Every bride knows she can pop to Smiths and get a wedding magazine for inspiration. These are the traditional source of ideas for weddings. Then websites like Confetti and Hitched came along, with their thriving forums for brides, and now we have the blogs – often trendsetting, definitely innovative, creative and inspiring. The brides and grooms who are reading wedding blogs are the forward-thinking couples, the fashion-conscious, trend-aware, web-savvy types who are often looking to be different when it comes to their weddings.

We all love a creative client, don’t we? Someone who will challenge us with a new idea, a creative brief, something to make our working lives more exciting? This is another way to use wedding blogs – to connect with new clients and reach a different market to the magazines.

Wedding blogs – when to use us!

The advice I gave over the phone today was to use wedding blogs…

  • if you need more enquiries from brides and grooms
  • if you’re looking to expand your client base
  • if you want your business to head in a different direction
  • if you have decided to try advertising in new places

Of course I don’t know everything, so if you’d like to add a comment or a question I’d love to hear your thoughts on wedding blogs too!

Claire xx


Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



  • Thanks for sharing, this is a great advice and a very good explanation! I tell myself every Monday that I have to start to comment on blogs and to stop leaving my positive emotions about beautiful things only for myself! -))

    • Claire
      8 years ago

      Thanks Maria, I couldn’t agree more! Let’s both try harder to do it – I’m as guilty as anyone!
      Claire xx

  • Jenny McAvoy
    8 years ago

    Sound advice as usual Claire 🙂

  • Nataliya
    8 years ago

    oh BOOKMARKED! thank you for the great advice!

    • Claire
      8 years ago

      Loving the capital letters, Nataliya! Thank you – glad you found it helpful 🙂
      Claire x

  • Heline Bekker
    8 years ago

    This is great advice Claire. Thanks for sharing x

    • Claire
      8 years ago

      Thanks Heline, lovely to hear from you on here again 🙂

  • Alison Wren
    8 years ago

    Great stuff as always, Claire. Blogs are becoming an essential part of marketing for many businesses – whether it’s writing your own, joining in the conversation on others or advertising.

    • Claire
      8 years ago

      Thank you Alison – praise from on high 🙂 Hope you’re well and business is good xx

  • Natasha Thompson
    8 years ago

    Wedding blogs are also a great inspiration for us, photographers! It’s only recently I’ve discovered your blog and others mentioned in this post and now I am constantly checking them (I must say it’s addictive!). I’ve come across some names I didn’t know before, and now my google reader list is growing every day 🙂

    • Claire
      8 years ago

      Hi Natasha, thank you for your lovely comment. I use feedly and there are 200+ sources in there. It’s a delicious kind of hell. Haha!
      Claire xx

  • Phil Drinkwater
    8 years ago

    Great advice Claire. One more thought from me – it’s simply nice to see people enjoying my work. As a photographer, producing art that people appreciate is important to me…

    • Claire
      8 years ago

      Great comment Phil – of course. Do you know, I put my business head on sometimes and miss the most important things. That’s a really lovely addition to this post so thank you. [doffs business hat]
      C xx

  • Kat
    8 years ago

    All so true – great post! I really love how different blogs have different styles too. Only problem is I need to limit myself to half an hour each day or I can easily disappear into the gorgeous world of wedding bloggery… 🙂 x

    • Claire
      8 years ago

      Hi Kat – ditto! And I tend to find my half an hour, when it does happen, is the one just before midnight! You’re not alone 🙂
      Claire xx

  • Kanashay Photography
    8 years ago

    Thanks so much for the advice! I’ve been pointed towards your blog and advised to get blogging myself, so here goes. I love that people can help each other in easy ways like this. And the inspiration is priceless!!

    • Claire
      7 years ago

      Thank you for your comment, Ailsa!
      Your blog is looking great. Do let me know when you have weddings to share!
      Claire xx

  • Jemma Leckenby
    7 years ago

    Thanks for this Claire! I recently started a cake business (August 2011) and am looking to advertise, increase traffic/business etc. I have considered blogging previously but had no idea how to go about it & if it was even worth it! After reading your post I am inspired to at least comment on blogs if not try one myself. Not sure how to link it to my website yet but I’m sure I’ll learn. One thing’s for sure, I’ll be reading your blog from now on!!


    Jem x

    • Claire
      7 years ago

      Hi Jem,
      Best of luck withyour wedding business. I’m clicking your link right now and coming to have a peek at your cakes! (I see you got that bit figured out quickly 🙂
      There’s a new guide on the way: blogging a wedding business. Keep an eye on English Wedding and you’ll see when it’s out. I think it will help you.
      Claire xxx

  • Amy
    7 years ago

    I’ve just read this post having ‘liked’ your Facebook page. I started my little sweet venture ( back in November and I’m frantically trying to market it – I make favours and offer candy buffets and centre pieces – perfect for weddings! So reading this has giving me lots of inspiration for the blog I started only two days ago! Thanks for the advice – I think it’s going to be invaluable. Amy x

    • Claire
      7 years ago

      Thank you for your lovely comment, Amy. And best of luck with your blog – which is looking lovely! Claire xxx

  • Sara
    7 years ago

    Great advice and a lovely feature. It is really interesting to get an insiders point of view. I haven’t commented on many blogs, even though I regularly view and enjoy them, just wasn’t sure people would be interested in my point of view, but what you say makes real sense, so I will try harder in the future 😉 Loooking forward to reading more of your wedding business advice posts in the future. Sx

    • Claire
      7 years ago

      Hi Sara, glad I’ve been of use!
      It’s always worth sharing your comments on a wedding blog: my top tip is to say something which will catch people’s attention who are reading your comment.
      I’ve started commenting more carefully: I used to write a quick comment “doesn’t the bride look beautiful! and my favourite photo is the one of the … ” or something similar on lots of blog posts I loved. Now I try and choose carefully where I’ll comment, and say something a little more interesting: questions and my own opinions on talking points for example.
      Yours here was a lovely comment – thank you for sharing.
      Claire x

  • Hi Claire, I really enjoyed reading this. I’m still relatively new to the world of blogging so found this stuff really interesting! Thanks for the tips! Jill x

  • Martin Pemberton
    7 years ago

    Great feature Claire, the high for me is when I get a wedding featured on a blog and the reaction it gets from the bride and groom when they see themselves on a major blog for all to see.

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