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Marketing Your Wedding Business - The Guide

Marketing Your Wedding Business – The Guide

If you’re a wedding business owner, this is for you.

Wedding Industry blog posts on English Wedding have always met with a great response from the small businesses out there. Advice and quick tips for marketing a wedding business are an integral part of this blog.

As of this week, they’re all available in print: my very own guide to Marketing Your Wedding Business will help you to boost your wedding business’s performance: improve your web presence, perfect your marketing and watch your business grow!

Marketing Your Wedding Business - The Guide

Marketing Your Wedding Business - The Guide

A big part of the English Wedding Blog is my perspective on weddings from inside the industry. My own wedding business, this blog and my Marketing background give me a pretty unique insight into marketing and promoting a wedding business.

Marketing Your Wedding Business: The Guide

This 52 page guide to marketing your wedding business talks you through promotion and business strategies specifically focused on the wedding industry.

Here’s a quick preview of what’s inside:

  • Marketing for weddings has its own very special qualities: an emotional occasion, a competitive playing field with thousands of small businesses competing for sales
  • Your wedding business potential: understand your dreams for your business, and learn how to make them a reality. The successful home-based craft business you always wanted, or a nationwide chain in five years’ time?
  • Advertising your wedding business: three golden rules for what NOT to do! Save time and money with these three great tips
  • Wedding business marketing strategy: see how Jenny’s Jewellery uses the marketing concept of Product, Price, Promotion, Place to write a positive mission statement
  • Write your own wedding marketing strategy in 30 minutes: A quiet room, a pen and paper, and our questionnaire will inspire your own strategy for success!
  • How to blog your wedding business: it’s not like writing a ‘weddings blog’ – this is how to keep your focus and spend 8 hours a year writing a blog which will boost your business
  • What to write about on your wedding business blog: the four key topics to cover, and how to write about them
  • Wedding market segments and targets: save your business money and time by using market segments – Marketing Your Wedding Business makes it easy
  • Marketing communications for wedding businesses: rethink what you’re saying online – how are you portraying your business?
  • Know your wedding market: do you know your customers as well as you think you do? Our quiz questions will help you find out
  • Wedding business market research: forget surveys, if you’re strapped for time we’ll show you how to gather research the big guys are doing for you!
  • AIDA for wedding business advertising: the four stages to selling with really effective ads
page-preview-Marketing-Your-Wedding-Business-The-Guide

Page preview: Marketing Your Wedding Business: The Guide

  • Understand your competition: how to analyse your competitors and improve on what they do
  • The secret to successful wedding advertising: a new way of thinking about how you advertise your wedding business, and how you’ll know it works!
  • Testing your wedding advertising: ever just placed an ad and left it? You won’t make the same mistake again!
  • It’s all about the Experience: how to be special and make a name for yourself in the wedding industry
  • Advertising online: how to get your wedding website noticed and admired!
  • Marketing online: using social platforms and new media to boost your successful wedding business
page-preview-Marketing-Your-Wedding-Business-The-Guide-2

Inside: Marketing Your Wedding Business: The Guide

  • More tips for marketing your wedding business online: been there, done that? OK, now make it better!

Marketing Your Wedding Business – The Guide is available on www.magcloud.com for $25 in print; a little less as a digital issue (which also comes free with your printed Guide). Follow the advice inside to give your wedding business the boost it needs!

Marketing Your Wedding Business - The Guide on Magcloud

Marketing Your Wedding Business - The Guide on Magcloud

 

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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5 COMMENTS
  • Julie Dawson
    8 years ago

    HI Claire,
    This is great, trying to buy a copy but having trouble signing up but I am sure they will fix it.
    Julie

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With @juliemphotos at @blenheimpalace⠀⠀⠀⠀⠀⠀⠀⠀⠀
Dress - @suzanneneville⠀⠀⠀⠀⠀⠀⠀⠀⠀
Flowers - @fabulousweddingflowers⠀⠀⠀⠀⠀⠀⠀⠀⠀
Cake - @koalacakes_cambridge⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Glorious photos - @photokathryn⠀⠀⠀⠀⠀⠀⠀⠀⠀
Flowers - @stemsdesign ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Venue - @thefleeceinn @weddingsatthefleece 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Dress - @wed2b⠀⠀⠀⠀⠀⠀⠀⠀⠀
Suit - @asos⠀⠀⠀⠀⠀⠀⠀⠀⠀
Jewellery - @jewella_uk⠀⠀⠀⠀⠀⠀⠀⠀⠀
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PS - top tip - when a wedding planner gets in touch, I always check if they're a member of @theukawp - it's a HUGE tick for me if they are! UKAWP membership means a LOT - and I'm delighted to say Michelle is a professional member of the UKAWP (UK Alliance of Wedding Planners)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This little cutie helped out with Hannah & Mark's London wedding on the blog today. Pic by lovely @daniellesmithphoto ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Suppliers on the blog:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Modern blue styling ideas with calligraphy for an alternative beach wedding (18)

Image credit: Oobaloos Photography

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