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The wedding press: how lovely it would be to share…

I’ve just had an email from Brides Magazine about a special issue where they’ll be showcasing the very best in wedding stationery and calligraphy. They seemed very keen for me to advertise…

Wedding magazines are all about the money

Wedding magazines are all about the money: mine and yours.

It almost had me tempted – only it got my back up a little. The email – not exclusively to me of course, but to all the calligraphers they could find – had FAR TOO MANY CAPITAL LETTERS and A LOT OF BOLD in it. As persuasive techniques go, that one won’t work on me in a million years!

And the prices… I only wish there wasn’t a big disclaimer at the bottom of their email. Confidential; must not be disclosed etc. I’m not surprised. Until I saw that, I was annoyed enough to copy and paste the whole thing on this blog for brides and grooms to see! I really think you should know how much money is involved in the advertising pages of these mags.

I have a big blog feature on wedding blogs vs wedding magazines coming up. This illustrates my points perfectly. That a quarter page in a magazine can cost upwards of £2,000 – but with nothing in the email from Brides about how many readers will see it, what page it’ll be on, or how “advertorial” is different from an “advert”… how ethical is advertising within this industry?

Oh what an eye opener it would be to have a peek at the accounts of a wedding magazine. More coming soon.

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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5 COMMENTS
  • Jenny mcavoy
    8 years ago

    Completely agree. I rarley see the point in advertising in these magazines-always open to be persuaded otherwise though!

  • Dirk van der Werff
    8 years ago

    The prices they charge are outrageous .. it’s merely vanity publishing by companies big enough to have a marketing budget and not care about the ROI .. for the rest of us, we realise that print publishing rarely generated invoices out, only invoices in …..

    Publishers are also VERY worried about the new wave of wedding bloggers, like the superb English Wedding .. because it breaks their stranglehold on the market …

  • K
    8 years ago

    You already know my thoughts echo yours!!!

  • Wedding magazines are over priced and with very little value. Thats my experience anyway. I guess some people must have some good experience with them or surely they wouldn’t get away with charging so much

  • Claire
    8 years ago
    AUTHOR

    Thanks for the comments guys, I’ve a feeling you may enjoy tomorrow’s blog post about wedding blogs vs magazines then!

    Dirk – a thoughtful and thought-provoking reply, thank you. My experience is the same. I do wonder if the magazines see blogs as a threat – or as little fish snapping at their heels.

    K – yes I do. You’ll definitely enjoy tomorrow! x

    Andy – you’ve hit the nail on the head with your last comment, “I guess some people must have good experience with them…” I’ve only heard one wedding business owner saying their magazine advertising generates the majority of orders. That’s a high end, very popular vintage accessory designer with gorgeous visual ads – but also a bloggers’ favourite.
    The rest of us, like you, are guessing that other people have success from the ads – and our guesses lead us to try it. And again… £££££ for the mags based on lots of small businesses hoping and guessing.

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