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Wedding magazine advertising

Your Manchester Wedding magazineThis naughty wedding blogger has a confession to make: I broke my own rule and took out a press ad for my wedding calligraphy business today. So – does anyone need a second-hand soapbox? I’ll have to stop blogging about how I never advertise in the wedding press!

However… the guys from Your Manchester Wedding magazine persuaded me. In November I’d spoken to Natasha from their advertising team. I’d told her – and she’d taken some very detailed notes which Conan* read back to me today – their mag was “very advertising heavy” and I’d asked a bag of awkward questions about circulation and distribution of the mag. We had a long chat and I remember taking copious notes at the time but I didn’t want to advertise.

Your Manchester Wedding MagazineSince that call though, I’ve had the mag in my orders folder and flicked through it regularly. It’s had my attention for a lot longer than any of the national wedding magazines have ever grabbed me – and if even I’m still reading a wedding mag four months later, it can’t be bad!

I’d be interested to hear from anyone, bride or supplier, who’s familiar with Your Manchester Wedding. How does it compare to the other wedding mags for you? It’s a while since I’ve had my head turned by the wedding press – is it just me?

Either pop a comment in the box below, or send me an email – info@english-wedding.com

Claire x

*Conan called me today to check everything was ok with the ad, which was nice – and pointed out that he’d read the blog post, and definitely wasn’t called James as I originally wrote (not sure where that came from!) Oops. Sorry Conan!

Also now I know I’m being kept an eye on I will write only nice things about Your Manchester Wedding… 😉 I’ll let you all know how the ad performs though – will this spark a new phase of advertising for me? Time will tell.

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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7 COMMENTS
  • Claire
    9 years ago
    AUTHOR

    I forgot to mention…. great cover shot on the first mag pictured above 😉

  • chris hanley
    9 years ago

    Thanks Claire 🙂

  • Julie Boyd
    9 years ago

    It will be interesting to see if it works for you. Plenty of magazines phoning for our business at the moment.
    p.s Great photo Chris!

    • Claire
      9 years ago
      AUTHOR

      Thanks Julie. I’ve had a few calls – time to give it another go I think. After all I do bang on about advertising and how well it does or doesn’t work… I’ll be in a better position to keep harping on if I keep trying it! x

  • Keep us updated on how this works for you. I also never use press adds as i dont find much success from them. Always worth trying something again mind you.

  • Dawn
    7 years ago

    I’m afraid after a 6 month ad campaign in one of the…. erm…. national wedding mags(classified ads) (its one of the cheaper ones you can see on the shelf in the newsagents)… we haven’t had one order generated from it according to our records in ‘admin tools’ on our website. Our admin tools tells us what people type in to get to our site.

    To say that we are grossly dissapointed is an understatement (& the £600 its cost us) so we won’t be bothering again!

    A very costly mistake indeed……

    🙁

    • Claire
      7 years ago
      AUTHOR

      Hi Dawn,
      I’m so sorry to hear that! And (having peeked at your website) I think of all the magazines you chose the one where silk flowers have been featured most. It should have worked.
      My advice would be to get involved in shoots, possibly with wedding planners near you, or with popular local venues. Get some gorgeous shots for your website this way, and if you do decide to advertise in magazines again, go hell for leather on the social media side of it. I often see suppliers doing well when they’re seen to be very friendly with the magazine on facebook and twitter.
      Good luck with your next advertising or promotional strategy!
      Claire x

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