Wedding Awards and Creativity

awardsReaction to the Wedding Ideas Magazine Awards last week was mixed, and really got me thinking. While I don’t want to criticise the organisers and I accept the results reflected popular opinion, I felt more than a little deflated after seeing the winners’ list on Friday evening. Why? It took me a few days to think about that one.

I’m a creative type. I wear rose-tinted specs. They go with my image.

I like to think the wedding industry is a creative place – and from where I’m sitting, it is! Lots of little businesses, talented craftsmen and women, devoted to the magic they make in their studios, boutiques and workshops. But what came out of the Wedding Ideas Magazine awards last week – with the exception of a few creative winners – was that people still can’t see us. Or more aptly, the majority of brides- and grooms-to-be still can’t see us. Because the guys with the money for marketing: Moss Bross, John Lewis and Confetti – are the brands most brides still know best.

Which brings me to the awards categories: Best Dress Collection, Best Wedding Venue, Best Special Touches. Best is a bit of a broad definition: a wedding venue, for example, can be Best at one thing but not another. The Belle Epoque springs to mind: it’s Best for charm and atmosphere; it’s not necessarily Best for affordability or large weddings if it’s raining.

Likewise wedding stationery: one company might be Best at printed, affordable stationery but there are other wedding invitation companies who are Best at innovation and alternative stationery, Best at letterpress collections, Best at luxury invitation ranges, Best at bespoke design services.

Creative Wedding Awards

I’d be very surprised if we don’t see a reaction to the awards given out yesterday. Whether that’s wedding bloggers getting together to arrange their own creative wedding supplier awards, or independents launching awards events, or even Wedding Ideas changing their categories to encourage creativity remains to be seen.

Considering how many small and independent wedding suppliers pay to advertise in Wedding Ideas, I think the organisers owe it to their supporters to open up categories and give the little guys a chance at least.

For what it’s worth, these would be my winners and the bloggers and companies who’ve questioned some of yesterday’s winners (again, I’m talking about the likes of Moss Bros?!!) are welcome to add to my own personal list of

Wedding Suppliers Who Should Have Won!

Charlotte Balbier 2011 collectionCharlotte Balbier and Lindsay Fleming for wedding dress design embracing vintage, modern and everything inbetween

Chris Hanley, Damien Lovegrove, Steve Gerrard, Allister Freeman for creative wedding photography to delight every kind of bride

Sugalily, Rebekah Daley and Lucy Ledger for wedding stationery leading the way with contemporary design Lucy Ledger

Peggy Porschen for out of this world wedding cakes

Tiararama, Flo & Percy and Magpie Vintage for designer bridal jewellery and accessories

Dream Occasions, Boho Weddings, Wedding Genie and Little White Book for wedding planners with dedication and vision

vintage and Vintage Twee for special touches – with a special award for Lola the vintage caravan

Help me out: who have I missed? Answers on a postcard, angry email or in the box below please 🙂

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.



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