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How to blog your wedding business

This blog post is inspired by two of my wedding industry friends who are trying to build their businesses: one a photographer and one a wedding stationer. (I won’t name names: that would be embarrassing!) But seeing the topic discussed on the UK Wedding SEO blog made up my mind: I have to write a little about business blogging.

Wedding business blogging: getting it right

Blogging for your wedding business is easy, and quick, and will attract visitors to your site. You just have to do it right.

It’s not like writing a ‘weddings blog’ – you don’t have to write about anything else aside from your business: your new products, your design ideas, colours that inspire you, customer feedback etc.

I have a calligraphy blog which I feel ‘feeds’ my wedding calligraphy business. The blog generates about 30% of my web traffic. It’s hosted on Blogger, one of the two main FREE blogging platforms (the other being WordPress, which I like better now).

How much time will it take?

If you’re hesitant about starting a blog for your wedding business, please don’t be. You can spend half an hour a week on it, or – as I do – a couple of hours every three months scheduling posts.

Many people spend more time blogging, and that’s fine. But if you’re a busy wedding professional who’s struggling to hang on to just an hour of free time each day, it can be done, I promise!

Both Blogger and WordPress will allow you to schedule your blog posts. This is what I do. I sat down at the end of September and wrote about 25 posts for my newest calligraphy blog, scheduled to be published about twice a week.

Each post was an image and a sentence or two. That’s it. Each one took me about five minutes to write, insert an image and schedule. So 25 x 5 minutes… that’s about two hours’ work in total. Perhaps 3 including cups of tea and biscuits. And I only have to do this every 3 months or so… that’s about 8 hours a year for a blog that updates itself twice a week.

This is what to write about on your wedding business blog:

The most important thing is to use keywords. For me it’s “wedding calligrapher”, “wedding calligraphy”, “calligraphy poem”, “invitation calligraphy”… you get the picture.

Use keywords in your titles, in your text and in your image names. (e.g. wedding-invitation-calligraphy-1.jpg) This is how search engines and potential customers will find your blog posts.

Your latest products: 1 or 2 photos and a couple of sentences. Use keywords in your titles and text.

Customer feedback: 1 or 2 photos of what you did for them, and what they said about it. Use keywords in your titles and text (I’ll say this for everything on the list… from now on it’s implied for everything below!)

Projects you’re working on: 1 or 2 photos of your workshop and work in progress. Don’t be shy of showing the creative chaos you work in: we all love to see behind the scenes!

Events you’re attending: wedding shows, craft fairs. Always include a couple of photos, locations, dates, times and mention any freebies you might have on the day.

There’s more you can write about, but I thought rather than making this a long, preachy blog post, I’d show you my favourite wedding business blogs.

All of these guys have great focus on their business, sharing insights into their work and using photos to inspire potential customers.

Artcadia wedding stationery blog

Artcadia Wedding Stationery blog about their fabulous letterpress lifestyle and showcase new designs

Artcadia Wedding Stationery blog about their fabulous letterpress lifestyle and showcase new designs

Tiararama designer wedding accessories blog

Tiararama's wedding accessories blog is beautifully branded and well written

Tiararama's wedding accessories blog is beautifully branded and well written

Lime Leaf Weddings photography blog

Lime Leaf Weddings photography blog uses keywords and tags well, and is full of great images

Lime Leaf Weddings photography blog uses keywords and tags well, and is full of great images

If you need any advice about starting up a wedding business blog, send me a quick email and I’ll be happy to answer any questions you have.

New year’s resolution anyone? 😉

Claire Gould

Claire spends her days writing - either in beautiful calligraphy or online. She lives on the edge of the English Lake District only minutes away from the beach, where she loves to escape and unwind. Claire's calligraphy can be found at www.byMoonandTide.com. Claire launched the English Wedding Blog in November 2009 - it's been a top 10 UK wedding blog ever since, with a regional focus we hope you LOVE.

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13 COMMENTS
  • Dana Bolton
    9 years ago

    Many thanks for this, very helpful, information. I am trying to gather as much understanding of making the most of my new blog connected to my vintage wedding dress design and making business . I am very grateful for these tips.
    Dana Bolton

  • Julie Boyd
    9 years ago

    Thanks for this Claire. I’m thinking of starting a blog. Great newsletter.

  • Sonia Hollier
    9 years ago

    Thanks for this post Claire,it’s really helpful to me. I’ve learnt a lot!

  • Ed Eaton
    9 years ago

    Thanks for sharing this information. It validates what I am doing now with my blog, because I often think I spend too much time on it, and its not paying off. You have some great ideas, that I am planning to incorporate.

  • Toni
    9 years ago

    Thanks so much for this information. As passionate as I am about what I do, I’ve always struggled with writing a blog that I feel is interesting for other people! I’ve just started my 3rd? blog (others were started and deleted!) and I’m feeling very inspired now, so thank you very much!

  • Debbie Buck
    9 years ago

    Thanks so much! This must be the most informative article on blogging I’ve seen so far…. Suddenly everything is clear! 🙂

  • Claire
    9 years ago
    AUTHOR

    Thanks for your comments everyone. Just popping back to this blog post myself to say I spent one day, last Sunday, writing and scheduling my own wedding business blog posts until July. In the space of about 8 hours I have covered 6 months – with a new post every four or five days to keep the blog fresh, I now don’t have to worry about updating it until the summer. See? Easy 🙂

  • Hannah
    9 years ago

    Thanks for this, although my blog is about wedding jewellery the information is transferable and very helpful, will have to look in the post scheduling……………

  • Ksenia
    9 years ago

    Many thanks from Russia! I’ve just started my wedding planner’s blog and as wedding industry is not developed well in my country I try to find useful things from you!

  • eventsjam
    8 years ago

    You guys are doing great work! It is a nice experience from your insight and thank you for your kind offer and support. I hope to discuss further about this.

  • Claire
    8 years ago
    AUTHOR

    I’m adding a picture of my wedding calligraphy as a test here – do ignore me (a little self indulgent!)

  • Louise
    7 years ago

    Great Blog! I have just set up a company blog and am never sure how much to write or what kinds of things to put in there, so this was agreat help

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