This blog post is inspired by two of my wedding industry friends who are trying to build their businesses: one a photographer and one a wedding stationer. (I won’t name names: that would be embarrassing!) But seeing the topic discussed on the UK Wedding SEO blog made up my mind: I have to write a little about business blogging.
Wedding business blogging: getting it right
Blogging for your wedding business is easy, and quick, and will attract visitors to your site. You just have to do it right.
It’s not like writing a ‘weddings blog’ – you don’t have to write about anything else aside from your business: your new products, your design ideas, colours that inspire you, customer feedback etc.
I have a calligraphy blog which I feel ‘feeds’ my wedding calligraphy business. The blog generates about 30% of my web traffic. It’s hosted on Blogger, one of the two main FREE blogging platforms (the other being WordPress, which I like better now).
How much time will it take?
If you’re hesitant about starting a blog for your wedding business, please don’t be. You can spend half an hour a week on it, or – as I do – a couple of hours every three months scheduling posts.
Many people spend more time blogging, and that’s fine. But if you’re a busy wedding professional who’s struggling to hang on to just an hour of free time each day, it can be done, I promise!
Both Blogger and WordPress will allow you to schedule your blog posts. This is what I do. I sat down at the end of September and wrote about 25 posts for my newest calligraphy blog, scheduled to be published about twice a week.
Each post was an image and a sentence or two. That’s it. Each one took me about five minutes to write, insert an image and schedule. So 25 x 5 minutes… that’s about two hours’ work in total. Perhaps 3 including cups of tea and biscuits. And I only have to do this every 3 months or so… that’s about 8 hours a year for a blog that updates itself twice a week.
This is what to write about on your wedding business blog:
The most important thing is to use keywords. For me it’s “wedding calligrapher”, “wedding calligraphy”, “calligraphy poem”, “invitation calligraphy”… you get the picture.
Use keywords in your titles, in your text and in your image names. (e.g. wedding-invitation-calligraphy-1.jpg) This is how search engines and potential customers will find your blog posts.
Your latest products: 1 or 2 photos and a couple of sentences. Use keywords in your titles and text.
Customer feedback: 1 or 2 photos of what you did for them, and what they said about it. Use keywords in your titles and text (I’ll say this for everything on the list… from now on it’s implied for everything below!)
Projects you’re working on: 1 or 2 photos of your workshop and work in progress. Don’t be shy of showing the creative chaos you work in: we all love to see behind the scenes!
Events you’re attending: wedding shows, craft fairs. Always include a couple of photos, locations, dates, times and mention any freebies you might have on the day.
There’s more you can write about, but I thought rather than making this a long, preachy blog post, I’d show you my favourite wedding business blogs.
All of these guys have great focus on their business, sharing insights into their work and using photos to inspire potential customers.
If you need any advice about starting up a wedding business blog, send me a quick email and I’ll be happy to answer any questions you have.
New year’s resolution anyone? 😉