Love your wedding dress? Now Cherish it too!
I’ve no doubt you’ve heard of “Trash the Dress” photography, as it was a really big wedding industry trend a year or two back, starting in the US and making its way across to the UK.
The concept was inspired, and simple: wear your wedding dress again, after the big day, on the beach, in a river, have a mud bath, play some football or go paintballing… have fun and your photos will look fantastic.
The idea of Trash the Dress was great. In practice though, not so many English brides were keen to ruin the most expensive dress they’d ever bought, not even for the most amazing photos and a great day out at the seaside, zoo or theme park.
Having featured Chris Hanley’s fabulous wedding photography on the English wedding blog more than once, I couldn’t help but notice Cherish the Dress™ advertised on his website. I asked Chris about Cherish the Dress, and I loved his idea — I think you will too! Here’s what it’s all about.
What is Cherish the Dress™?
It’s a British take on Trash the Dress invented by Chris Hanley, an exclusive fashion shoot where you are the model and your wedding dress is the star. Think of it as a fabulous modelling adventure, a post wedding photography experience where the dress is the Star not the Victim of a photo shoot.
Your whole photoshoot will be a delight and you will shine wearing your beautiful dress. There is, if you wish, room for passion too; the perfect opportunity to have pictures of tenderness with your man.
Cherish the Dress was brought to life as a concept by Chris Hanley, and has since become a genre of photography just like Trash the Dress. It’s not exclusive to Chris, but he’s still the very, very best at it!
How did Cherish the Dress™ come about?
Chris Hanley was intrigued by the idea of Trash the Dress when it was first popular in the US. His photography style was always fashion-led and highly artistic, so the concept was fantastic. But after listening to English brides at wedding exhibitions he realised we weren’t as keen to trash our lovely dresses as the Americans seemed to be!
Chris says, “Brides really did like the idea of extra wedding dress photography after their wedding day. They also wanted fashionistic images, but they wanted the dress to stay clean and dry. They loved their dress and wanted to keep it forever.”

The first Cherish the dress images to launch at The National Wedding Show were these ultra glamorous photos, taken at the Manchester Hilton and with all the drama and elegance of a Bond movie
Vintage Cherish the Dress™
A brand new concept for 2010, Vintage Cherish the Dress is a wonderful opportunity for you to visit some amazing locations for a vintage photography session, play with props and enjoy a day out in what could be the 1950s!
If you wore a vintage dress for your wedding day (or if you have another beautiful vintage outfit you’d like to treat to a photo session) then this is for you. Visit an old fashioned railway station or other timeless location for an amazing new take on the Cherish the Dress concept.
Not only is your Vintage Cherish the Dress shoot going to give you some wonderful pictures to treasure, it’s also an experience you’ll never forget. With Chris Hanley you know you’ll be pampered and looked after, and you really will feel like Grace Kelly / Audrey Hepburn / Marilyn Monroe with the star treatment you can look forward to!
If you’re looking for a perfect wedding day gift for your bride-to-be, perhaps thinking about an ‘experience day’, forget the hot air balloon ride and book a Vintage Cherish the Dress experience. It’s every girl’s dream!
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I’m delighted to let you in on a little secret as well… we have a special offer especially for readers of the English Wedding blog, courtesy of Chris Hanley:
Just quote “I love English-wedding.com” for a special offer on your Cherish the Dress photography!
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Chris Hanley Photography: Cherish The Dress™
With absolutely no weather worries, you will begin your creative journey sipping champagne, whilst being pampered with professional make up and hair styling.
Your pro photoshoot takes place in the award winning contemporary interior design of the Manchester Hilton and starts with an elevator ride to the bar in the sky “Cloud 23”. Overlooking the breath taking city skyline, you will feel beautiful, sophisticated and elegant as we create masterpiece fine art pictures.
Your Cherish the Dress experience will be a memorable one giving you the opportunity to own an outstanding picture collection that will be enjoyed by you, your children and future generations of your family.
Liberate your dress from its wardrobe, rekindle passion, breathe new life into wearing it again. Treat yourself – Cherish the Dress shoots are available in 3 sizes.
Vital Statistics
Champagne
Professional Make-up
Professional Hair styling
Photoshoot for up to 2 hours with expert Fashion shooter Chris Hanley on designated days.
Stunning Interior design locations, including ‘Cloud 23’
Your own personal viewing a week later, where you will be able to buy your gorgeous images. From as little as £40
£495
Enhanced reality picture editing (beautiful and skilful artistic digital retouching) £250
Perfect Fit
The perfect gift for someone special
As per vital statistics, Plus
Overnight stay and breakfast at the Manchester Hilton for you and your guest.
Flexible shoot dates to suit your diary
Enhanced reality picture editing
First 10 images in a fine art album. Beautifully printed images on photographic fine art fibre paper pages, in a 12 x 8 leather bound album.
Additional images from £40 each.
£1350
Pure Couture
Simply the best.
As per vital statistics, Plus
Overnight stay and breakfast at the Manchester Hilton for you and your guest
Flexible shoot dates and times to suit your diary
Enhanced reality picture editing
First 30 images in your choice of album
Additional images from £40 each
£2795
Terms and conditions apply.
Vintage Cherish the Dress™
As above but on various locations on UK mainland. Travel and accommodation to European and world destinations at cost.
Quote “I love English-wedding.com” for a special offer on your Cherish the Dress photography!
Cherish the Dress™ is the trademark of Chris Hanley Photography
Terms and conditions apply.
Cherish the Dress is by Chris Hanley. The originator and creator of this genre of photography.
Hilton Dresses courtesy of Michelle Hinds at Timeless Bride www.timelessbride.co.uk
Vintage dresses by Kathryn Hanson Bespoke www.kathrynhanson.co.uk
Twilight dress supplied by Yvonne Gillon www.yvonnegillon.co.uk
Floristry www.greenearthflowers.com
Make up artists
Samantha Gardner (vintage) http://www.modelmayhem.com/739610
Victoria (Hilton) http://www.hairlineshairandmakeup.co.uk/
Hairstyling (Vintage) Victoria Cunningham, Salon 7. Telephone 01772 434777































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