Tag Archives: UK wedding magazine review

The elusive magic of a wedding ad that works

It’s noto­ri­ously dif­fi­cult to cre­ate an advert that you know will work for your busi­ness. This applies in every indus­try, with wed­dings being no excep­tion. If you’re think­ing of adver­tis­ing in a UK wed­ding mag­a­zine you should read this.

Is there a secret to wed­ding mag­a­zine adver­tis­ing that really works?

There is.

You need a beau­ti­fully designed advert, a stand­out prod­uct with superb pho­tog­ra­phy and you need it to be shown to the right audi­ence in a recep­tive mood. You need to knock their socks off and get an instant pur­chase, or a phone enquiry. And then you need them to love your prod­uct so much they tell all their friends about you.

Posted in debate, UK wedding magazine review, wedding industry, wedding marketing, wedding suppliers | Tagged , , | 10 Comments

UK Wedding Magazines: The Review: Advertising

The UK wed­ding mag­a­zine review so far has focused on brides, giv­ing an idea of what’s inside each of the best UK wed­ding mag­a­zines. I hope it’s been help­ful for some of you and will prove use­ful for future brides and grooms.

Now it’s the adver­tis­ers’ turn. I know a lot of wed­ding busi­ness own­ers read the blog and you have strong opin­ions about wed­ding mag­a­zine adver­tis­ing, based on your own expe­ri­ences. It’s been very inter­est­ing read­ing your tweets, face­book com­ments and emails so thank you!

Posted in debate, UK wedding magazine review, wedding blogs, wedding industry, wedding marketing, wedding suppliers | Tagged , , , | 7 Comments

UK Wedding Magazines: The Review: Cheshire Bride

I included a cou­ple of regional wed­ding mag­a­zines in my review of the best UK wed­ding mag­a­zines. I appre­ci­ate you won’t all be famil­iar with Cheshire Bride, but most coun­ties have their own pub­li­ca­tions so this rep­re­sents them.

Cheshire Bride mag­a­zine: a review

Issue com­pared: 2011 edi­tion
Cover price: £4.50

  • 292 pages
  • 77 pages of real weddings
  • 9 pages of advice and fea­ture articles
  • 7 other non-selling pages (con­tents etc)
  • 4 pages of prod­uct ideas
  • 195 pages of advertisements
  • 67% of the mag­a­zine pages are ads

Cheshire Bride magazine

Posted in Advice, daily UK wedding inspiration, UK wedding magazine review, wedding industry, wedding marketing | Tagged , , , | 1 Comment

UK Wedding Magazines: The Review: Cosmopolitan Bride

The lat­est install­ment in my UK wed­ding mag­a­zine review: Cos­mopoli­tan Bride is — as you’d expect — fashion-led, styl­ish and young at heart. With fewer pages than most UK wed­ding mag­a­zines and more of a focus on aes­thet­ics and trends, it’s one to buy if you’re look­ing for a wed­ding mag that’s a bit different.

Cos­mopoli­tan Bride mag­a­zine: a review

Issuse com­pared: April / May 2011
Cover price: £3.99

  • 180 pages
  • 18 pages of real weddings
  • 13 pages of advice and fea­ture articles
  • 6 other non-selling pages (con­tents etc)
  • 59 pages of prod­uct ideas
Posted in Advice, daily UK wedding inspiration, UK wedding magazine review, wedding blogs, wedding industry, wedding marketing | Tagged , , , | 1 Comment

UK Wedding Magazines: The Review: Your Manchester Wedding

Another regional wed­ding mag­a­zine is Your [insert county here!] Wed­ding. County wed­ding mag­a­zines cover most of the coun­try so this was a great title to include in the review rep­re­sent­ing regional wed­ding mag­a­zines. My local one is Your Man­ches­ter Wed­ding, but if you’re in Berk­shire, Buck­ing­hamshire, Bris­tol, Som­er­set, Essex, Hamp­shire, Hert­ford­shire, Bed­ford­shire, Kent, Lon­don, South Wales, Sur­rey, Sus­sex or the West Mid­lands you can get this one where you live too.

Your Man­ches­ter Wed­ding Mag­a­zine: a review

Issue com­pared: Feb­ru­ary / March 2011
Cover price: £2.95

  • 103 pages
  • 8 pages of real weddings
  • 14 pages of advice and fea­ture articles
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UK Wedding Magazines: The Review: Wedding

Wed­ding mag­a­zine def­i­nitely caught my atten­tion with its fea­ture on the top UK wed­ding blog­gers, and has some of the most inspir­ing bridal shoots as well as being one of the best designed UK wed­ding mag­a­zines overall.

Wed­ding mag­a­zine: a review

Issue com­pared: June / July 2011
Cover price: £4.90

  • 260 pages
  • 15 pages of real weddings
  • 25 pages of advice and fea­ture articles
  • 13 other non-selling pages (con­tents etc)
  • 82 pages of prod­uct ideas
  • 125 pages of advertisements
  • 48% of the mag­a­zine pages are ads
Posted in Advice, english weddings, UK wedding magazine review, wedding blogs, wedding industry, wedding marketing | Tagged , , , | 1 Comment

UK Wedding Magazines: The Review: Perfect Wedding

Per­fect Wed­ding magazine

Per­fect Wed­ding mag­a­zine came joint fourth place in my review of UK wed­ding mags. It’s one of the hand­bag sized mag­a­zines and despite me los­ing it twice I man­aged to fin­ish my review!

Per­fect Wed­ding mag­a­zine: a review

Issue com­pared: March 2011
Cover price: £2.99

  • 260 pages
  • 22 pages of real weddings
  • 21 pages of advice
  • 15 other non-selling pages (con­tents etc)
  • 79 pages of prod­uct ideas
  • 123 pages of advertisements
  • 47% of the mag­a­zine pages are ads
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UK Wedding Magazines: The Review: Wedding Ideas

Wed­ding Ideas is the best handy sized wed­ding mag­a­zine in the UK. Com­ing out joint sec­ond place in my com­par­i­son and review of all the UK wed­ding mag­a­zines, Wed­ding Ideas has an impres­sive count of real wed­dings, a healthy adver­tis­ing ratio (rel­a­tive to the other wed­ding mag­a­zines) and plenty of advice pages.

Wed­ding Ideas mag­a­zine: a review

Issue com­pared: June 2011
Cover price: £2.99

  • 338 pages
  • 43 pages of real weddings
  • 27 pages of advice and fea­ture articles
  • 26 other non-selling pages (con­tents etc)
  • 98 pages of prod­uct ideas
  • 144 pages of advertisements
Posted in Advice, english weddings, UK wedding magazine review, wedding blogs, wedding industry, wedding marketing, wedding suppliers | Tagged , , , | 2 Comments

UK Wedding Magazines: The Review: Brides

The biggest UK wed­ding mag­a­zine, Brides came joint sec­ond in my review and com­par­i­son of the best UK wed­ding mag­a­zines. With a whop­ping (love that word!) 394 pages it’s also one of the most expen­sive, but has some good content.

Brides mag­a­zine: a review

Issue com­pared: March / April 2011
Cover price: £4.99

  • 394 pages
  • 12 pages of real weddings
  • 24 pages of advice and fea­ture articles
  • 13 other non-selling pages (con­tents etc)
  • 93 pages of prod­uct ideas
  • 252 pages of advertisements
  • 64% of the mag­a­zine pages are ads
Posted in Advice, daily UK wedding inspiration, UK wedding magazine review, wedding industry, wedding marketing, wedding suppliers | Tagged , , | 1 Comment

UK Wedding Magazines: The Review: 2

The results are in, the wed­ding mag­a­zines are back on the shelves, and I can now offi­cially reveal the result of my UK wed­ding mag­a­zine review. Drum roll please.…

The best UK wed­ding magazine

Prop­erly objec­tively analysed, pages counted and com­pared with other top UK wed­ding mags… The best UK wed­ding mag­a­zine is You & Your Wed­ding. With the best qual­ity con­tent, valu­able advice, inspi­ra­tional and excit­ing shoots and com­par­ing well for every cri­te­ria I con­sid­ered — You & Your Wed­ding mag­a­zine is far and away the best UK wed­ding mag­a­zine for brides.

Posted in Advice, daily UK wedding inspiration, debate, UK wedding magazine review, wedding industry, wedding marketing, wedding suppliers | Tagged , | 7 Comments