9 ways to write a brilliant wedding blog

Last week Eng­lish Wed­ding made it into the list of the Top 100 UK Wed­ding Blogs. It’s a bril­liant list and I’ve been check­ing out the other wed­ding blogs who made the top to bring you this blog advice:

9 ways to write a bril­liant wed­ding blog

1. Have atti­tude! Rock n Roll Bride tops the list of UK wed­ding blogs. Kat Williams’s blog is com­pelling and pow­er­ful because she says what she thinks — this is a blog which is hon­est and real, and also hap­pens to be packed with real wed­dings, blog­ging advice and bridal shoots — with a dif­fer­ence!Every­thing about Rock n Roll Bride has the atti­tude that defines Kat’s blog — it’s all about being dif­fer­ent. While Kat’s alter­na­tive atti­tude gets us all hooked, her blog is excep­tion­ally well branded, pro­moted and writ­ten. Rock n Roll Bride appeals to a wide audi­ence (who doesn’t want to be this cool?!) and inspires many other great wed­ding blog­gers, which is why this is the top UK wed­ding blog — by miles!
2. Pack it with per­son­al­ity. Rock My Wed­ding is sec­ond in the Top 100 UK Wed­ding Blogs. Char­lotte and Rebecca write with a sense of fun and really lux­u­ri­ate in their writ­ing and wed­ding expe­ri­ences. They’re glam­orous girls with a pas­sion for wed­dings — and it shows. Look at the com­ments they get on every blog post — Rock My Wed­ding has a suc­cess­ful com­mu­nity because of these gor­geous girls and their writing!



3. Write cre­ative and enter­tain­ing blog con­tent. Men’s wed­ding web­site Stag­gered appeals to its tar­get audi­ence because it’s funny, well writ­ten and dif­fer­ent. These guys must be the experts on writ­ing hilar­i­ous wed­ding speeches — and once you dis­cover their blog they will keep you amused for months. It’s what’s known as a ‘sticky’ blog — once you’re in, you stick around!



4. Pay atten­tion to your tone of voice. Annabel Beeforth writes Love My Dress and her style is beau­ti­fully pos­i­tive and some­how sooth­ing. Love My Dress is full of words like ‘glam­orous’, ‘adorable’, ‘charm­ing’ — all used to describe fea­tured design­ers, real wed­dings and shoots — but as an avid Love My Dress blog reader I’d apply them equally to the writer!



5. Cre­ate a crack­ing design. Two of the top 10 wed­ding blogs do this in a really stand out way: they’re Beyond Beyond and OMG I’m Get­ting Mar­ried. Each uses bold, bright graphic design to cre­ate instantly recog­nis­able head­ers, graph­ics and con­tent through­out their wed­ding blog. Be this gor­geous and engag­ing with your wed­ding blog, and you’ll attract a fiercely loyal audience.




6. Be 100% ded­i­cated. There’s no half mea­sures: if you want your blog to be in the top rank­ing wed­ding sites, you have to pour your heart and soul into it. Top UK wed­ding pho­tog­ra­phy blog is Mar­i­anne Tay­lor. When the list was pub­lished, this is the blog I was most curi­ous about: how does a pho­tog­ra­phy blog rank so highly along­side the ‘wed­ding blog­gers’? The answer is excel­lent con­tent, and lots of it. Check out Marianne’s intro­duc­tions to her real wed­ding posts, and her side­bars full of wed­ding links — and I mean full! This is a great pho­tog­ra­phy blog and a resource that will keep you enter­tained for hours.



7. Be approach­able. Whim­si­cal Won­der­land Wed­dings writer Lou has a lovely smile — she’s wel­com­ing and writes from the heart. Visit Whim­si­cal Won­der­land Wed­dings and you’ll see Lou’s smi­ley face straight away — and she’s friendly and approach­able. Just read her intro­duc­tion to her blog (in the side­bar) and you’ll see exactly how Lou’s read­ers will iden­tify with her and feel wel­comed to this friendly wed­ding blog.



8. Keep improv­ing your blog! I’ll use the Eng­lish Wed­ding blog as an exam­ple here — in the last few weeks I’ve invited brides who blog to join Eng­lish Wed­ding and share their sto­ries. I’ve allo­cated a lit­tle more time to write some in depth fea­tures about wed­dings and the indus­try. I’m doing Problogger’s ’31 days to build a bet­ter blog’ (day 2!) and this blog post is help­ing me as much as I hope it will help you! While writ­ing blog posts is my daily activ­ity and keeps me smil­ing, research and improv­ing Eng­lish Wed­ding is always going on behind the scenes.
9. Stake out your ter­ri­tory — own your niche. Steve Ger­rard is the sec­ond pho­tog­ra­pher on the list of top UK wed­ding blogs, and his pop­u­lar­ity stems from his dis­tinc­tive style. Steve pho­tographs adven­tur­ous and alter­na­tive cou­ples as well as bands — and applies his fresh and excit­ing style to every­thing he shoots as well as to his web­site design. If you’re a bit alter­na­tive, write and design a blog that’s true to you. It’ll knock people’s socks off.

More from the top 100 UK wed­ding blogs

Inves­ti­gate the list of top 100 UK wed­ding blogs for your­self. This is a list you don’t have to have signed up to be a part of; it appeared out of the blue fol­low­ing a lot of hard work from site owner Chris­t­ian at Easy Wed­ding Search.

Christian’s good at this stuff, hav­ing devised the top wed­ding tweet­ers’ list as well. As far as I’m con­cerned though, The Top 100 Wed­ding Blog list is the list to be on!